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Kiwis looking for culture and unique destinations
A travel poll of nearly 11,500 people in New Zealand showed 35 per cent were lured to destinations rich in culture, compared with 24 per cent of respondents who just want to relax in the sun.
The survey found that New Zealand travellers fall into four different groups that describes travel personalities – culturalists, connoisseurs, unwinders and adventurers.
Culturalists are interested in visiting historical sites, art galleries and museums and most head to Europe.
Connoisseurs – making up 25 per cent of respondents – look for the finer things in life, such as shopping in London, New York and Paris or taking in the Milan fashion shows.
The Unwinders, who just want to get to their destination and relax, say they just want to sit back and watch the world go by.
And, surprisingly, adventurers came a distant fourth in the survey, given the Kiwis reputation for enjoying risky outdoor pursuits.
The survey suggested that New Zealanders were looking for unique destinations, places that are a little off the beaten track and less formulaic.
Destinations that fall into that category include China, Vietnam, Eastern Europe, South America and also Cuba.
Another trend that has continued since the New York 9/11 attacks and the Bali bombings is an increase in the number of people looking for safe destinations, where they are less likely to become terrorist targets
Graham Muldoon
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