Hotel bookings in Los Angeles have returned to ore-pandemic levels, according to SiteMinder’s World Hotel Index.
On October 21, 2021, it reached 100.5% of 2019 numbers.
While hotel bookings are still primarily driven by the domestic market, international bookers increased from 8.13% of the total in July to 14.32% in October, with an upward tendency.
Similarly, while only 13.96% of hotel arrivals due this month in the US are from overseas, SiteMinder’s data shows this figure is set to reach 19.64% in December and 41.41% in April 2022.
Bernhard Ballin, Regional Vice President for the Americas at SiteMinder, believes technology will be central to hotels’ recovery:
"This is big news for Los Angeles hoteliers. The SiteMinder World Hotel Index shows a sustained upward trend in hotel bookings in the city since March, reflecting Los Angeles’ appeal to Americans and people all around the world."
"However, hotels must avoid complacency. SiteMinder’s Changing Traveler Report 2021 shows the rise of the ‘dynamic traveler’, a new and evolved breed of hotel guest with higher standards than before the pandemic, who is increasingly willing and empowered by technology to shop around for the best products, and to voice their opinions online if they are dissatisfied."
