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Lastminute.com partners with the Guardian for new city guides
Lastminute.com has joined together with the Guardian to launch a series of online city guides in a partnership due to run for 12 months.
Three city guides have been unveiled this month – London, Paris and New York – with additional cities to follow throughout the year.
Each guide features an interactive map, insights from ‘on the ground’ bloggers and a playlist of the city’s music from each city, chosen by local, well-known musicians, including like Chris Keating from Brooklyn-based band Yeasayer.
The Guardian’s user-generated travel reviews are fed in to the city guides, alongside the Guardian’s existing editorial content.
Mark Maddock, managing director for Lastminute.com UK and Ireland, said: “We see our partnership with the Guardian as a brilliant tool for travellers looking for that extra bit of insight to help them on their journey.”
Sally Burtt-Jones, group head, brand partnerships, Guardian News & Media, said: "This partnership enables Lastminute.com to make their brand visible to our audience of passionate and cultured travellers, and fits in perfectly with their ‘Stories Start Here’ positioning."
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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