Lastminute.com has signed an agreement with Tesco to sell travel through the supermarket chain’s website.
The white-labelling agreement means lastminute will supply flights, holidays, hotels and car hire to a new travel section on the Tesco website.
Tesco claims to be “the world’s largest online grocer” with 2.7 million “regular visitors” to its site. The supermarket chain says its customers regularly book short breaks and other travel products online with other companies.
The Tesco website also sells CDs, videos and DVDs alongside groceries, and dispatches 110,000 orders per week in the UK.
Lastminute also has white labelling agreements with companies like the Press Association and owns a number of companies including holidayautos, travelprice.com and travelselect.com.
