Laterooms.com tops hotel search table

Monday, 08 Jul, 2013 0

Laterooms.com was the most visible website for hotel searches on laptops and desktops in May, according to the latest Greenlight Sector Report on Hotels.

In total, 2 million searches were made using laptops and desktops for hotel-related keywords during the month.

The keyword ‘hotels’ was queried 135,000 times, accounting for 7% of all searches made,

Laterooms achieved a 46% share of voice through ranking for 659 keywords, including the search terms ‘hotels Gatwick airport’ and ‘Glasgow hotels’.

Following on behind, tripadvisor.co.uk attained a 32% share
of voice through ranking for 951 keywords, including the search terms ‘Benidorm hotel reviews’ and ‘hotel in Cardiff’.

Meanwhile, 522,115 searches were made in May using mobile devices for hotel-related keywords.

Laterooms.com was again the most visible website, achieving a 76% share of voice through ranking for 450 keywords, including the search terms ’boutique hotels Istanbul’ and ‘cheap hotels in Oslo’.

But following behind was lastminute.com, which attained a 62% share of voice through ranking for 496 keywords, including the search terms ‘Singapore hotels’ and ‘cheap hotels in Barcelona’.

Bev

Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.

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