Lonely Planet and the Lee County Visitor & Convention Bureau (VCB) today announced a first-of-its-kind strategic marketing partnership, according to an announcement in the Business Wire.
Lonely Planet, one of the world’s leading travel content provider, will create editorial guides across multiple channels–including print, digital, and mobile–to compliment the VCB’s promotional campaigns and expand its marketing reach.
Lonely Planet will produce a customized printed guide for the destination, and a digital version will be posted online at www.fortmyers-sanibel.com. The partnership also includes development of a custom iPhone app, eight unique travel videos featuring Lonely Planet authors touring the region, a micro-site hosted by www.lonelyplanet.com, and advertising on both LonelyPlanet.com and the UK edition of Lonely Planet Magazine.
“The partnership enables the Lee County VCB to provide recommendations and information to visitors from a well-known and trusted travel guide source and respond effectively to consumers across all platforms,” says Business Wire.
“There’s no better global marketing partner for our destination than Lonely Planet. Their dedication to sustainability and responsible travel is directly in line with our commitment to protect and preserve our beaches and natural resources,” said Tamara Pigott, VCB executive director.
Lonely Planet’s content will be available for Lee County visitors beginning in December.
The Lee County VCB represents The Beaches of Fort Myers and Sanibel on southwest Florida’s Gulf Coast.
By David Wilkening
