The Los Angeles Tourism & Convention Board has named Ashlee Ciora as senior director of tourism.
Ciora most recently was vice president of travel industry sales at the Greater Palm Springs Convention & Visitors Bureau in a career spent exclusively working for destination marketing organizations.
During six years in Palm Springs, she was responsible for USand international marketing and product development for the travel trade.
Ciora also worked at Scottsdale Convention & Visitors Bureau overseeing the travel agent and wholesale market for the U.S., Canada and then Germany, the UK and Mexico.
"Ashlee brings to the team deep experience in the tourism industry, an unbridled passion for our business and strong, existing relationships with many of our key stakeholders. We feel she’s an excellent addition and will help the team elevate the profile of Los Angeles in our key markets," said L.A. Tourism vice president of tourism, Kathy Smits.
Ciora was chair for the Visit California Rural Region Committee and is a current member of Visit California’s International Marketing Committee.
