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Lower summer prices among trends for 146 million American travelers

Thursday, 17 May 20073 min read

Summer travel trends when 146 million Americans hit the road include lower price increases than last year when airline prices alone rose about 10%, according to a new report by Expedia.

Expedia’s Travel Trendwatch found, however, that 60% of US adults plan to fly as much this summer as last summer.

Where are travelers going? One popular place: off-the-beaten-path destinations.

Other trends in the survey:

Ø With busy work schedules, more adults are mixing business and leisure.

Ø Everything’s getting more crowded but prices are holding firm.

Ø Popular destinations such as New York City, Hawaii, Washington, DC, Boston, Orlando and Vancouver are seeing ticket price reductions of 4 to 7%, likely due to capacity increases.

Ø “On the flip side, Miami, New Orleans and Toronto are seeing increases of 5 to 8 percent, likely due to increased demand,” the study said.

Ø A large number of those surveyed or 86% said they were likely to consider off-the-beaten-path destinations.

Ø Another 83% said they were very likely to extend a business trip for a few days for leisure purposes. A majority said they plan to invite a friend or family member to join them on a future business trip.

The study offered various suggestions for cost-conscious travelers such as choosing the Wisconsin Dells instead of Orlando, where there are often long lines and high prices. The family-friendly Dells have 18 indoor water parks, the highest concentration in the world.

The Expedia Travel Trendwatch™ is a quarterly report on consumer travel trends, plus insight and tips from Expedia.com, a leading online travel service. Chris McGinnis, a 20-year travel industry veteran, is the
editor of the report.

Report by David Wilkening