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MAG buys airport parking price comparison site
Airport group MAG has acquired airport parking price comparison firm Looking4.com for an undisclosed sum.
Looking4.com and its team of 35 people will become part of MAG, and integrate into MAG’s Airport Services division, alongside the group’s dedicated technology division MAG-O.
MAG said the acquisition will enable it to improve its ability to distribute and market its own car parking, airport lounges and fast-track products in addition to those at other airports outside the Group.
Looking4.com specialises in online airport parking price comparison, but also offers deals on private car, train, bus and other types of transfers to airports worldwide.
It has recently expanded in Japan and Australia following the acquisition of Melbourne-based Airport Parking Australia in 2017.
Last year, almost 800,000 customers used Looking4.com and related websites to book their travel services across Europe, North America, South America, Asia, Oceania & Africa.
Andrew Harrison, CEO, Airport Services, MAG, said: "We are looking forward to welcoming the Looking4.com team into the Group. In looking to expand and grow our MAG-O business, we wanted to find a company that had a great network of supplier businesses, fantastic distribution channels and top quality tech that would fit in well with what our team is already working on.
"I’m very pleased to say that Looking4.com ticked all those boxes and they are also a like-minded set of people, with a commercial ethos and start up mentality – they’ll fit perfectly into MAG."
Martin Mansell, MD of Looking4.com, said: "Having spent the last 10 years developing our software platform and network of partners, we’re delighted that our business has been acquired by MAG and will have the opportunity to take both MAG and Looking4.com to the next level in this digital evolution. We’re looking forward to working together, integrating the businesses and accelerating the growth even more."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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