Ski lesson booking platform Maison Sport saw record-breaking bookings for the 2024/25 season.
The company generated a 40% increase in revenue and 53% growth in bookings, which it says signals a consumer shift away from traditional ski school models towards more flexible, tech-driven solutions.
Maison Sport’s platform allows skiers and snowboarders to directly connect with over 1,300 vetted instructors across 400+ European resorts.
“The success of the season isn’t just about numbers; it’s a validation of our model as the future of the ski lesson industry,” said Nick Robinson, CEO and Co-Founder of Maison Sport.
“Travellers want to find the perfect instructor for their needs, book lessons on their own terms, and have a more personal experience on the mountain.”
The tech driven model has proven effective in attracting and retaining both customers and a pool of professional instructors.
