UK group Marston Hotels has switched from Utell to HotelREZ to manage its Global Distribution System bookings and increase accessibility for travel agents worldwide.
The independently-owned four-star company’s 12 properties will now be marketed by HotelREZ. Agents will be able to book online, use a ‘call me back’ service or book via the company’s special GDS codes.
Marston Hotels’ director, John Cotter said: “HotelREZ offers Marston Hotels an online reservation solution that is specifically tailored to meet the needs of each of our uniquely-styled hotels.”
HotelREZ executive director Brenda Collin, said: “Our aim is to immediately increase their exposure across all GDS and dramatically increase room bookings.
“We will be working closely with all the company’s hotels to get a thorough understanding of each one’s individual strengths and features and will be looking to exploit all potential areas of revenue for them.”
Report by Phil Davies
