Max Starkov of Hospitality eBusiness Strategies (HeBS) knows a thing about internet marketing for the Hostpitality market. He firmly believes that a comprehensive, ROI-centric Internet marketing strategy is the hotelier’s perfect “survival tool” in the current economic environment. He continues, "In the difficult year we expect 2009 to be, a well-executed Internet marketing strategy can help smart hoteliers generate incremental revenues, improve marketing ROIs, retain existing and attract more affluent travelers, and out-smart the competition. For the past almost 14 years, our experience shows that Internet-savvy hoteliers with robust Direct Online Channel strategies are the winners in economic downturns like this one."
What are hoteliers to do in these dire economic times? How can they avoid discounting pressures and further commoditization of the hotel product? What type of marketing initiatives will produce the highest return-on-investment (ROI) in 2009? What are the best approaches to retain customers in this environment?
For the answers to these questions, a few directions to head in and actions steps to take, read The “2009 Top Ten New Year’s Internet Marketing Strategy Resolutions”, presented by Hospitality eBusiness Strategies (HeBS) for the ninth year in a row.
Full article can be accessed via the HeBS website http://www.hospitalityebusiness.com/documents/Jan09HeBSArticle-TopTenInternetMarketingResolutions.pdf
