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Medical tourism is healthy for one Cleveland Hotel
The InterContinental Suites Hotel in Cleveland is banking that the medical tourism trend will continue. The hotel near the world-famous Cleveland Clinic is investing in a multi-million dollar investment to transform it into a “wellness hotel” that is currently being unveiled.
So what does a “wellness hotel” include?
The new build-out involves several typical aspects of a hotel renovation. That includes improvements to the lobby, public spaces, guest rooms and fitness center. There’s also the addition of soft lighting, soothing music and a muted color palette.
But what makes this different from other hotels is that nearly all the 162-room InterContinental’s changes are done with the intention of helping guests enhance health and wellness.
“We know that many people staying in our hotel are coming to visit the Clinic,” Craig Campbell, the hotel’s director of sales and marketing, tells MedCityNews. “They’re typically getting a message from their doctor that says ‘You need to make some lifestyle changes.’ We want to help support that.”
“When you’ve got a premier facility like Cleveland Clinic, it’s a great marketing tool to take advantage of,” said Joseph McInerney, CEO of trade group the American Hotel & Lodging Association.
The hotel says the move will help add credibility to its new wellness operations.
Guests will know they are in a wellness hotel immediately.
A doorman directs guests to a “wellness station.” It includes cold beverages and cold towels in the summer, for example.
The hotel is also adding several small features to guest rooms that aren’t often found together in hotels that don’t attach “wellness” to their names. Those include:
- A keypad-enabled door entry that’ll make it easier for elderly patients to access their rooms — no keys or key cards
- A fold-out couch to give caregivers accompanying patients a place to sleep
- Reclining upright chairs for patients who can’t lay flat post-surgery
- Refrigerators with freezers for medicine that needs to remain especially cold
There will also be 13 new anti-allergy rooms that will make up half of one floor. The rooms feature air purifiers and antibacterial-substance “shielding,” and hypoallergenic encasements on beds and pillows.
By David Wilkening
David
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