Mexican regional airline TAR Airlines is the first airline in Latin America to adopt Bitcoin payments for flight bookings.
The carrier is using the Mexico-based Openpay payment platform, which itself is integrated with Bitpay, a major Bitcoin payment processor.
The airline says a Bitcoin option will attract a new breed of international travelers who want to avoid currency exchanges, while reducing fraud risk and chargebacks.
"TAR Airlines took this initiative because they wanted to create value for their clients and stimulate the economic and tourist activity of Mexico. Bitcoin is a universal currency, so the payment method could be appealing for international travelers," said José Calzadías, TAR Airlines commercial manager.
Established in 2014, TAR operates domestic Mexican flights to a dozen cities such as Puerto Vallarta and Guadalajara.
