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Mexico’s meeting market now ranked 22nd worldwide
Mexico’s meeting and incentive business continues to grow, and has been ranked 22nd worldwide in the latest rankings by the International Congress and Convention Association (ICCA).
Mexico moved up five places in the 2010 rankings from its 2009 ranking of 27th, in the number of events with a nearly 31 percent increase in meetings held in Mexico.
"Destinations and entities continue to invest in infrastructure, equipment and services… But Mexico has much more to offer," said Gloria Guevara Manzo, Mexico’s Secretary of Tourism, in a press release. "In order to continue our competitiveness, we will also promote less well-known destinations that can be of interest for international conventions."
“And international convention planners have clearly taken notice. In 2010, Mexico was host to 140 international conventions, many of them taking place in Mexico City,” added the release.
ICCA ranked Mexico City 15th on the international list of top cities for congresses and conventions, with more than 36,000 annual participants. Mexico City clinched the 5th spot in the Americas category, having hosted 43 conventions.
The conventions and meetings industry and tourism growth may be in part due to increased levels of investment in tourism.
During the first trimester of 2011, more than US $900 million were spent on tourism projects in Mexico, according to the Secretary of Tourism. The investments represent a 127 percent increase from 2010.
The Secretary of Tourism, has stated that "the resources were primarily allocated to projects relating to the areas of accommodations, real estate tourism, and the food and beverage industry."
By David Wilkening
David
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