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Misconception ads show the real California
California Travel and Tourism Commission’s (CTTC) new "Misconceptions" television ad pokes fun at many of the state’s stereotypes, such as everyone drives a convertible and owns a winery.
At the same time, the ads showcase the state’s abundance of attractions for visitors. The advertisement again features an all-star cast including Betty White, Kim Kardashian, chef Michael Chiarello, LA Philharmonic conductor Gustavo Dudamel, and musicians Jonas Brothers and Jason Mraz.
"We’re encouraging travelers to ‘find yourself here’ in California," said Caroline Beteta, CTTC president and chief executive officer. "And we’ve chosen personalities for this campaign that represent the California lifestyle in world-class sports, great cuisine, the outdoors, music and entertainment."
Launching across the United States, the ad features locations around California from Squaw Valley ski slopes to San Diego beaches, the Golden Gate Bridge to the redwoods, and wine country to Venice Beach. Spectacular scenery and friendly faces abound.
‘Misconceptions’ brings together some of the most famous icons in pop culture celebrating the vast diversity of the California experience," said Beteta. "The broadest appeal of this ad is the compilation and contrast of these personalities together on screen. Much like these diverse celebrities, California has something for everyone."
By David Wilkening
David
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