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MSC Cruises extends Southampton season
MSC Cruises is extending MSC Virtuosa’s UK season, with the ship now set to perform 23 sailings between April and November 2022.
The ship, which arrives in the UK on 29 April will operate a series of itineraries from two night mini cruises calling at St Peter Port, to 12 nights exploring the Baltics or 14 nights exploring the Western Mediterranean.
The additional four cruises added to the schedule will visit the Mediterranean taking in Palma de Mallorca, Portugal and Spain, a Canaries cruise in October half term and a repositioning to Genoa to finish the season.
Antonio Paradiso, Managing Director MSC Cruises UK & Ireland said "Sailings from Southampton have been our best sold cruises in 2022 and we are delighted to be able to extend the season to cater to the demand."
To maintain momentum and maximise current consumer interest MSC Cruises will be launching a TV ad campaign beginning in March.
The advert creative will focus on ‘Only the sea’ and the unique experiences of a holiday with MSC Cruises.
The campaign will run for one month and will be featured across major TV networks ITV, Channel 4 and SKY as well as video on demand.
The cruise line announced that all 19 of its fleet will be at sea for summer 2022.
This number will increase to 21 ships by the end of the year as the line adds MSC Seascape, sailing the Caribbean and MSC World Europa which will initially be deployed in the Middle East.
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