National Geographic and Tourism Australia have partnered to launch Kakadu Cam www.ngm.com/kakaducam , the first-ever webcam to be installed in Australia’s world heritage listed Kakadu National Park.
Kakadu Cam was officially launched at Grand Central Station in New York during National Geographic’s “Experience Your World”, a special, week-long interactive photography exhibition celebrating international and national parks, with the webcam the latest initiative of Global Programs, Tourism Australia’s three-year relationship with National Geographic, which aims to use the major global media channels operated by National Geographic to reach ‘experience seekers’ worldwide.
Using the latest webcam technology, Kakadu Cam delivers live footage of wildlife inhabiting one of the world’s oldest and most intriguing landscapes via the internet, enabling web surfers to observe Australia’s nature and wildlife 24 hours a day.
Global Programs is a three-year partnership with National Geographic designed to reach 150 million potential visitors to Australia in key international markets via a range of editorial, publicity, sponsorship and advertising initiatives. A key aim of Global Programs is to increase the number of visitors to Australia.
The Global Programs campaign aims to attract ‘experience seekers’, who travel more widely, spend more, see more and stay longer, and as such are heavy consumers of National Geographic media networks.
The National Geographic media brand reaches millions of people across the globe. National Geographic magazine is read by 40 million people, National Geographic Channel is watched in approximately 230 million households and the National Geographic website receives 4.3 million unique visitors each month.
Declan Moore, International Publisher, National Geographic, said, “National Geographic is delighted to be collaborating with Tourism Australia on this exciting initiative and Kakadu Cam will bring the immediacy of extraordinary wildlife experiences to a worldwide audience and is part of a full program of communication enterprise which reinforces the global impact of the National Geographic brand.”
Report by The Mole
