Chicago launches a new $2.2 million nationwide ad campaign today aiming to change perceptions about the city.
The ‘Chicago Epic’ campaign is showcasing its music scene, festivals, shopping and fine dining in a bid to broaden tourism.
The campaign will go coast-to-coast including main target markets such as Denver and San Francisco running ads on satellite provider DirecTV.
"A lot of San Franciscans will think nothing about flying to New York for a long weekend. We have a destination that’s worthy of their consideration and it’s a lot closer, and in many cases, a lot more affordable," said Don Welsh, president of Choose Chicago, the city’s tourism bureau.
"We think this spot, when you see the geographic beauty and the action and all the different elements, it will probably change people’s perceptions," Welsh added.
About half of the budget will go on TV and online ads with the remainder going on digital advertising and social media.
The campaign will also air in traditional Midwest markets closer to home including Detroit, Grand Rapids, Indianapolis, Milwaukee and St. Louis.
