Auberge Resorts Collection has announced Michael Minchin as new chief marketing officer.
He spent 11 years at Four Seasons Hotels and Resorts, and most recently served as senior vice president of marketing.
During a 30-year career he also held senior positions in Canada and the UK in the restaurant and spirits industries.
"Michael has a proven track record in growing businesses and leading high-performing teams to unprecedented success. We are excited to have him join our senior team. His experience will prove invaluable as we continue on our growth trajectory," said Auberge chief executive Craig Reid.
In this new role at Auberge Minchin will lead the national and resort sales teams and head all brand marketing strategy including advertising, public relations functions, e-commerce and social media.
