VisitBritain has appointed head of digital Philip Taylor to head of marketing following the promotion of Joss Croft to marketing director.
The tourism body said it was looking to unite its marketing and digital teams and build on the global profile attained during 2012.
Croft said: "This appointment is in line with what we are trying to do across our global marketing campaign. Phil brings extensive expertise to the role, having worked in senior positions across the industry and I look forward to working with him to help broaden the GREAT campaign internationally."
