United Kingdom
United States
Asia Pacific
New marketing boss for Cendant TDS
Carla Raffo has joined Cendant Travel Distribution Services as new UK-based chief marketing officer for international markets B2B.
She was previously interim chief marketing officer for Gartner and has held senior marketing roles at Oracle, PictureTel and Wang.
Reporting to international markets’ CEO Gordon Wilson, Raffo has responsibility for the creation and delivery of the “product and marketing vision and strategies” for all Cendant TDS product lines and channels (leisure, corporate, supplier) in the business-to-business arena.
Reporting into the newly created position are Alison Bell, vice president, leisure channel; Jamie Cole, vice president, supplier channel; Kurt Knackstedt, vice president, corporate channel; Patsy Gettini, vice president, enterprise product management and Anouche Smith-Gooden, Gullivers Travel Associates product management.
Cendant plans to recruit pricing director who will also report to Raffo.
Wilson said: “We are delighted Carla is joining our team and she brings with her a wealth of very relevant experience. In particular, she has a proven track record of moving organisations from a product-centric positioning to one focused on value solutions. I believe she will be a great asset to our business.”
Report by Phil Davies
Phil Davies
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
BA suspending all Heathrow to Abu Dhabi flights
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel
Foreign Office issues travel advisory for winter sun destinations