VisitScotland has appointed Charlie Smith as director of marketing.
Smith, originally from Edinburgh, joins the tourism organisation following 15 years working across marketing, sales and product management for large businesses such as BT, Orange, Vodafone, the Royal Bank of Scotland and most recently OVO Energy.
He is also non-executive director of SportInspired, an organisation that aims to boost activity levels, confidence and life skills of young people across the UK and Ireland, through sport.
He will take over the position of marketing director from chief executive Malcolm Roughead, who has performed a dual role since 2010.
Roughead will remain as chief executive, with ‘an increased focus on delivering overarching new policies and tactics for the organisation’.
"This will include a new events strategy through to 2025, a new international engagement strategy building on success of 2014, and an increased push on aviation and business tourism," said the association.
Smith added: "There are few opportunities that give you the chance to work in your home city and market your homeland – not many brands or products can top that for me!"
