Wyndham Worldwide is dropping the RCI banner for its European holiday rental property business.
The company is being rebranded under the Wyndham Exchange and Rentals name.
The rebrand is designed to better reflect Wyndham’s position in European holiday rentals and to create further consistency across the company’s portfolio of businesses internationally which includes hotel franchisor Wyndham Hotel Group.
Formerly under the Group RCI banner, Wyndham’s European Rentals business operates more than 60,000 properties across over 20 European countries.
It includes Landal GreenParks, Novasol, Holiday Cottages Group and Canvas Holidays.
Ian Ailles, managing director European rentals, said: “Our new name will provide a greater recognition to our organisation.
“Our customer-facing businesses such as Landal, Novasol and English Country Cottages have always had a very strong position and identity within their markets, but leveraging the Wyndham name allows us to group these businesses under a common brand architecture for the first time and to share and promote our common values and customer offering more effectively.
“No one company in Europe can match Wyndham’s rentals for the number of holiday homes we operate, nor their range, diversity and holiday experiences offered.”
by Phil Davies
