New product allows airline staff performances to be assessed impartially

Are the dice loaded?
New product allows airline staff performances to be assessed impartially

6th October 2006 Ashtead Surrey

Consumerdata, the travel customer satisfaction specialist, is releasing its airline staff performance assessment product, CD-AirlineParis, to a wider audience from the 9th October. It has been extensively tested and has been in regular use by a major UK based scheduled airline for well over a year.

CD-AirlineParis is designed to provide a level playing field, where aircrew or ground staff performances can be compared fairly and may be used to calculate weekly or monthly commission schemes.

Adrian Lawes of Consumerdata says “In the past, airline personnel have complained that the systems in place do not take into account the effect that some external factors have on passenger opinions and comments. CD-AirlineParis is configured individually for each airline, and allows many different aspects to be factored in. We have been working on this problem with the airlines for a long time, trying to come up with a system that not only works, but can be seen to work by all the personnel involved. We are confident that CD-AirlineParis is that product”

Over the last 12 months, the airline testing out CD-AirlineParis has been delighted with the response from aircrews. “Crews who are now winning ‘Crew of the Month’ are saying that previously they felt they would not stand a chance because their passengers have been influenced by things not under the control of the crews – airport conditions, delays etc”

Adrian North, Head of Software Development at Consumerdata, announced that this is the first product in a suite of applications, with the next release expected to be designed specifically for the hotel sector. “We recognise that each sector is different, each client is different, and should be treated as such”

He went on to say “A ‘one size fits all’ approach is irrelevant if not downright dangerous in this day and age. Each of the chosen variables affecting the assessment is given a weighting, which is calculated by using client data, both current and historical. The average performance ratings for each crew / flight are then weighted accordingly. Adverse variables can no longer skew crew performance reporting”

Note to editors:
Consumerdata is a privately owned travel customer satisfaction specialist and processes over 2 million British and Irish surveys each year through its two UK offices. As well as developing reporting and analytical tools designed for specific sectors within travel and leisure such as CD-Paris and the CD-Pisa suite of programmes, Consumerdata operates the largest travel omnibus survey in the UK and Ireland – CD-Tr@velBus, and a travel specific profiling system CD-Tr@velXRay.

Further details:
Adrian Lawes,
Consumerdata, Bailey House, 215 Barnett Wood Lane, Ashtead, Surrey, KT21 2DD
Tel: 01372 278999
e-mail: [email protected]
Website : www.consumerdata.com

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