Princess Cruises has appointed Nick Hughes as new sales director for UK and Europe.
Hughes replaces Rachel Poultney and takes over effective from October 17.
Hughes has a varied career in the travel industry, most recently as sales director, tour operations for dnata B2B, across the Gold Medal and previously Travel 2 brands.
He has a track record of building successful sales and marketing teams.
Hughes sits on the Membership Committee at ABTA and was also appointed Chairman of TIPTO in 2019,.
An active member of dnata’s Diversity and Inclusion programme, he additionally sits on dnata’s UK charity board.
“I’m really happy to be joining the Princess Cruises team, especially at such an exciting time in the cruise sector,” Hughes said
“Princess Cruises in an important partner for us, and we’re excited by the prospect of continuing to work with Nick in his new role to maximise opportunities for both brands,” said Simon Applebaum, Gold Medal managing director.
Hughes will report into Eithne Williamson, vice president, Princess Cruises UK and Europe.
















