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New social media creates traveller visual DNAs
Saturday, 13 Apr, 2010
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Visual DNAs of travellers are to be created through travel start-up Explorra.com.
The aim is to connect internet users with other people, content and products they will find useful.
Created by Ciprian Morar, formerly with Expedia, users answer a demographic quiz using a series of photographs in a matrix.
From the visual references, the VisualDNA patented technology collects user’s feelings, motivations and emotions and creates a VisualDNA profile scoring each picture on a variety of psychological and preferential axes.
This, along with the company’s travel search and recommendation engine, aims to provide relevant travel content such as holidays, travel guides, hotels for the user.
The response is almost instant returning results from more than 70 billion combinations of traveller needs, Explorra claims.
The company also plans to offer real-time recommendations in the style of Amazon’s recommendations.
Morar said: “What you see on Explorra here today is just the tip of the iceberg of what we have been working on both in terms of customer segmentation as well as product.
“We are adding new products everyday, with a queue of over 100,000 destinations, holidays, hotels.”
The service is accessible at http://www.explorra.com/travel-quiz
The service is accessible at http://www.explorra.com/travel-quiz
by Phil Davies
Phil Davies
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