Nine out of ten Brits are now more nervous about booking their holiday with a less well-known travel firm according to research by popular forum website TripAdvisor.
A poll of over 2,650 Brits in the last 48 hours reveals 91% would be nervous of booking with a firm they didn’t know in the wake of collapses including Kiss Flights and Goldtrail.
A TripAdvisor spokesperson said: "With so many holiday-makers uncertain about their rights regarding compensation and repatriation it’s perhaps not surprising that nine out of ten Brits are now thinking twice before choosing a travel firm they have not heard of.
“This lack of confidence could see the larger, better-known travel firms benefiting as travellers opt to stick with what they know and shun purely price-driven options."
But AITO has criticised the ‘big is best’ attitude that has been surfacing in some media comment saying consumers should look for operators with a good level of financial protection.
by Debbie Ward
