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No-frills boom spawns new type of guide book
Rough Guides is launching a new range of guide books to cater for the booming short breaks market.
The travel guide publishers say they are reacting to a change in the market that has seen people take more short breaks, requiring a less substantial guide book.
Rough Guides founder Mark Ellingham said: “Travel has changed enormously in the past four or five years, with the growth of budget airlines, so we went back to the drawing board to look at what a guide book should do.”
The first six Directions guides, launched on Thursday 27 May, are Athens, Lisbon, London, Paris, San Francisco and Venice. A further six guides will launch in August for Amsterdam, New York, Antigua and Barbuda, Barbados, Marrakesh and Tenerife and La Gomera. More are scheduled for next year.
The guides contain more pictures and colourful maps as well as a CD that contains the entire guide in pdf format. They cost £6.99 and are sold in bookshops and online through websites like Amazon.
Report by Ginny McGrath
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