No-frills put pressure on Swiss - TravelMole


No-frills put pressure on Swiss

Thursday, 25 Jan, 2005 0

Ailing carrier Swiss says intense competition from no-frills airlines is behind a raft of drastic measures announced this week to secure its future.

Swiss will cut its staff by up to 1,000 by the middle of next year and cut its fleet by at least 13 aircraft.

The carrier intends to focus on its more profitable routes operating out of Zurich and will relinquish flights out of Geneva and Basel to codeshare carriers such as British Airways.

The airline hopes the initiatives will reduce costs by CHF 300 million by 2007, and says that without these measure it would fail to make profit this year. Swiss general manager for the UK, Ireland and the Nordics, Sarah Built said: “This strategy of focusing on profitable markets and competitive costs makes sound business sense.”

The news came on the same day that easyJet announced a new European base at Basel. The carrier already operates flights from Basel to Berlin, Liverpool, London Stansted and London Luton, but plans to increase destinations out of the airport to 10 over the summer.

Report by Ginny McGrath



 

profileimage

Ginny McGrath



Most Read

Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns

James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel

Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination

Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics

Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy

Bubba O’Keefe on Clarksdale’s Vibrant Music Scene

Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee

Craig Ray and the Expansion of the Blues Trail

Presenting Mississippi’s Cultural Trails with Katie Coats

Robert Terrell: A Journey Through BB King’s Influence

Rochelle Hicks: Celebrating Mississippi’s Musical Legacy

Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
TRAINING & COMPETITION

Our emails to you has bounced travelmole.com Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for TravelMole.com so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari