It used to have the longest name in the industry. No more.
The Greater Minneapolis Convention & Visitors Association (GMCVA) has shortened its name to Meet Minneapolis.
“We had the longest name in the industry at 19 syllables. And very few people understood our acronym — GMCVA,” said Karyn Gruenberg, vice president of marketing for Meet Minneapolis.
The area made the move after conducting surveys that found only meeting planners knew its name.
“It sounds bureaucratic — like it’s an extension of the city government,” said one respondent.
The new name is part of the city’s new re-branding initiative.
Convention officials said key new elements of selling the city included its “vibrancy, culture, social tolerance, quality of life, innovative business community and opportunity.”
Report by David Wilkening
