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No more mouthfuls at Minneapolis CVB
It used to have the longest name in the industry. No more.
The Greater Minneapolis Convention & Visitors Association (GMCVA) has shortened its name to Meet Minneapolis.
“We had the longest name in the industry at 19 syllables. And very few people understood our acronym — GMCVA,” said Karyn Gruenberg, vice president of marketing for Meet Minneapolis.
The area made the move after conducting surveys that found only meeting planners knew its name.
“It sounds bureaucratic — like it’s an extension of the city government,” said one respondent.
The new name is part of the city’s new re-branding initiative.
Convention officials said key new elements of selling the city included its “vibrancy, culture, social tolerance, quality of life, innovative business community and opportunity.”
Report by David Wilkening
David
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