New Zealand is the world’s coolest travel destination, according to some of Britain’s most esteemed fashion police.
A poll by British style project CoolBrands has ranked the land of the long white cloud as the hippest place on the planet.
New Zealand edged out Morocco and Fiji for the top spot, leaving Australia wallowing in fifth place.
The poll was judged by a panel of 23 style experts from the arts, fashion and entertainment sectors, and included the results of an online survey.
Tourism New Zealand chief executive George Hickton said the poll was aimed at Britain’s coolest trendsetters.
Britain was New Zealand’s second- biggest inbound tourism market after Australia. Its visitors contributed more than $1 billion last year.
