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One million votes pour in for British Travel Awards
More than one million votes have already been cast in the British Travel Awards.
The record-breaking numbers were revealed as the consumer voting period reaches the half-way point.
In total there have been 1,001,255 votes cast.
Nearly 25,000 voters responded to an optional question:
“When you see a British Travel Awards logo on a company’s literature or website, which of the following do you think?”
The response revealed:
32.21% said; “This company satisfies their holiday customers so I will consider them when making my own holiday booking choices.”
28.59% said; “This company has been voted for by previous customers and is probably better than their competitors”.
31.99% said; “I would prefer to book with a company who has won a British Travel Award than a company who has not.”
Only 7.21% said; “The British Travel Awards logo does not make any difference to me when making my holiday booking choices.”
BTA director of events and partnerships, Lorraine Barnes Burton, said: “Consumer voting has been encouraged by the advertising and editorial campaigns featured by our media partner Reach PLC.”
“Consumers have been voting in their droves with voting figures higher than usual and in fact record-breaking.”
Voting closes at midnight on 1 October.
British Travel Awards winners are determined solely on the number of verified consumer votes cast.
This year the award winners will be announced at the British Travel Awards Gala evening, taking place in London on 28 November.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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