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Orbitz’s crystal ball reveals three travel trends for 2011
Orbitz says it has no crystal ball for the year but its experts came up with three travel trend predictions:
(1) Further growth of mobile. "With the rapid acceleration of Smartphone usage, we anticipate strong travel booking growth via mobile devices this year," said Sam Fulton, SVP of Retailing for Orbitz Worldwide.
(2) The comeback of vacation packages as consumers look to score the best travel deals. “Booking travel items together, such as flight and hotel or hotel and car, instead of separately will be one of the best ways to save in 2011,” said Jeanenne Tornatore, senior travel editor for Orbitz.
(3) “Each year consumers want to know where the hot and trendy places to travel will be for the ahead,” Orbitz say. They are London and Australia. With the Royal Wedding in England set to draw thousands of visitors and media attention in Australia with a new US$5 million ad campaign in Australia.
By David Wilkening
David
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