OTA Insight has signed a deal with Carlson Rezidor to supply the hotel group with its rate intelligence tools.
The tools will be rolled out to Carlson’s portfolio of 1,400 hotels in 115 countries under its brands, which include Radisson, Park Plaza, and Park Inn.
The partnership will see OTA Insight roll out its dashboard technology to help drive the hotel group’s revenue management strategy and provide innovative competitor benchmarking.
OTA Insight will also supply the hotels and Carlson Rezidor corporate teams with rate parity management tools to enable them to monitor locally targeted OTA promotions and help ensure the best rate is always available on each hotel’s website.
"OTA Insight is the best fit for Carlson Rezidor Hotel group’s revenue management strategy and systems, as it helps us unlock crucial market trends and monitor real-time movement on supply and demand of hotel rooms worldwide,” said Eric De Neef, global chief branding and commercial officer for Carlson Rezidor.
“We are excited about this collaboration and believe OTA Insight’s progressive business intelligence tools will provide us with the information needed to grow our occupancy and revenue, but also a chance to deliver the best rate (guarantee) for our customers, on our own brand websites."
