Outrigger joins World Tourism Association for Culture and Heritage
Beach resort brand Outrigger Hospitality Group has joined the World Tourism Association for Culture and Heritage.
Founded in 2019 as a not-for-profit membership organisation, WTACH enables unique history and cultural values of tourism-related communities are celebrated and preserved.
As an example of cultural support, Outrigger recently unveiled the A’o Cultural Centre in the lobby of the Outrigger Reef Waikiki Beach Resort as part of a USD $80 million transformation.
Through art and historical artefacts, Outrigger showcases Hawaii’s seafaring heritage, in partnership with the Polynesian Voyaging Society, local artists, Bishop Museum and Friends of Hawaiiloa and Hokulea, a non-profit dedicated to Hawaiian canoe building traditions.
“WTACH’s ambition to respect and conserve local culture is fully aligned with ‘The Outrigger Way’ – our corporate foundation of caring for host, guest and place,” said Monica Salter, Vice President of Corporate Communications and Social Responsibility.
“We’re grateful to be part of a network of like-minded organisations to protect and preserve cultural uniqueness.”
The Outrigger Way embraces local traditions and cultures in all of the places that Outrigger operates.
This includes Fiji, Thailand, Mauritius, Hawaii and The Maldives.
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