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Pacific Asia Travel Association reveals 2025 travel trends
The Pacific Asia Travel Association (PATA) UK & Ireland has released its 2025 PATA Patterns report.
The report reveals key travel trends across the Pacific Asia region.
Insights were gathered from the organisation’s network of tourist boards, tour operators, airlines, and hoteliers.
It aims to offer travel agents guidance on emerging opportunities for 2025.
The trends report also includes training tips on what is hot in the region including 20+ new tours and experiences, eight new hotels and 9 new air routes.
Chris Crampton, Chairman of PATA UK & Ireland Chapter said: “Pacific Asia is poised for a great year ahead, as 2025 travel trends bring an exciting mix of opportunities for agents.”
Key Trends for 2025
Amazing Agents – Travel agents remain vital, navigating complex itineraries, sustainability concerns, and niche travel experiences. PATA underscores its commitment to travel agents with a packed calendar of events in 2025.
Away from the Crowds – Secondary destinations are growing in popularity as travellers seek personalised, crowd-free experiences. Tourism boards are promoting these areas to help reduce over-tourism.
The Real Deal – Travellers are opting for more immersive, hyper-local experiences, moving away from generic, mass-market tours.
The Sky’s the Limit – Expanded airline routes and restored capacity are reducing flight costs, making travel to the region more accessible.
Wildlife Awaits – Demand for wildlife-centric holidays is booming. Pacific Asia offers experiences like spotting Malayan Tigers in Malaysia, caring for elephants in Thailand, snorkeling with dugongs in Vietnam, or observing pandas in China.
Sustainability Seekers – Sustainable travel is increasingly prioritised, with travellers seeking eco-conscious options.
Rooms with Roots – Hotels are embracing local culture and identity, offering unique designs that support communities and provide authentic experiences.
Set-Jetting – Film and TV-inspired travel is surging, with Pacific Asia becoming a sought-after destination for fans of screen locations.
Sporty Stays – Sports tourism continues to grow, driven by interest in major events across the region.
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