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Panache Cruises taps Traveltek for US growth
Following Panache Cruises’ US market launch this summer, the cruise retailer is spearheading its US expansion strategy through its partnership with Traveltek.
Panache Cruises launched its US operation with Traveltek’s Cruise API and gained immediate results with a $124k booking made just days after its US site went live.
The business is currently in the process of rolling out a major digital marketing and PR campaign across the US.
It has an initial offering of luxury cruises from Regent Seven Seas, Silversea, Seabourn, Explora Journeys, Oceania Cruises and Azamara.
Traveltek continues to see big success in growing its North American footprint within the Cruise tech sector.
Traveltek’s CEO Mal Barritt said “We have admired the tenacity and drive by Panache Cruises and can see potential in the luxury cruise industry.”
“We are delighted that Panache Cruises has chosen to partner to unlock new opportunities in this market”.
Founder and CEO of Panache Cruises, James Cole says the partnership is cruising to success.
“We believe it’s a perfect time to enter the US. America is a nation of ‘luxury’ and ‘cruise lovers’ and we believe it is fundamentally ripe for growth.”
Learn more about : Traveltek ( N. America )
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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