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Paramount Hotels partners with English Heritage
Joint marketing initiatives are planned between Paramount Hotels and English Heritage as part of a three-year partnership deal.
The agreement will enable the hotel group to launch its programme of special events exclusively to 270,000 English Heritage members through website links and inserts into the organisation’s quarterly magazine. This activity will be complemented by short break offers and discounts at all Paramount hotels.
Many of the 20-strong, four-star Paramount properties are located close to English Heritage attractions.
Partly funded by government and the National Lottery, English Heritage awards grants for conservation projects and provides advice and education on the protection of historic buildings.
Paramount’s special events director Stuart Jackson said: “This is a fantastic opportunity that I am sure will benefit both parties greatly.
“Our superb special events programme with visits to historic places, music, fine dining and many other activities will appeal massively to English Heritage members. There are close parallels between their membership and our leisure guests and I am very excited to be working closely with such a prestigious organisation.”
by Phil Davies
Phil Davies
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