Paul Riches is to join Bedswithease as sales director later this year.
Riches, who has just left Youtravel where he was chief sales officer, will join the group on November 14.
Adam Pardini, managing director at Bedswithease, said: “I have had various discussions with Paul over the years around joining us and am delighted he has agreed to spearhead the business and drive sales forward.
“This is a perfect time for someone of Paul’s experience to come on board to help us with our ambitious growth plans.
“There is an obvious gap in the market and we intend to exploit this and deliver what travel agents really need. Bedswithease has only ever been B2B and will continue to support its trade partners fully.”
Bedswithease currently employs four destination managers in Europe and will be recruiting for two more over the next few months.
“Whilst we have some excellent existing relationships with some key OTAs, call centres and homeworking companies, we’ve been a bit under the radar with a number of the larger agency groups, who don’t appreciate quite how big we are,” said Riches.
“We now plan to let a few more agents know what we can offer them.”
