Paula Quirk Russo deciphers Decipher!
Decipher CEO Paula Quirk Russo told John Alwyn-Jones what Decipher is all about.
The simplistic view is that Decipher is a knowledge portal and consolidates all the tourism research information that is out there.
Operators can come to us and we aggregate the information nationally and across states, because we have national and state data, which before Decipher came from a range of sources in addition to a raft of state sources.
We have our subscribers and partners and through our partners we have set up our champions and we are working with RTO’s using the product and singing its praises, in addition to running training, train the trainer etc.
It is all going very well and we are looking at other product that can enhance the data and the ability to be able to manipulate the data and bookmark it.
The industry can join and the easiest way to find out more is to log on to our site and we have a special offer for ATE delegates offering a one subscriber log in for seven days. You can find anything in that seven days and then if it works for you can upgrade.
We have 17 foundation partners and many thousands of log ons and it is really negotiable, in that you can control how much you need and want.
For more information on Decipher please click on this link: www.decipher.biz
Follow up report to ATE 2006 by John Alwyn-Jones
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Gatwick braces for strike