United Kingdom
United States
Asia Pacific
Pixar characters lead Disneyland Paris campaign
Monday, 26 Feb, 2010
0
A promotion to support a celebration of 15 years of Disney Pixar characters at Disneyland Paris is to break on Monday (March 1).
The first part of the campaign will run until the end of April, with a second wave of activity hitting in May and lasting throughout the summer.
The marketing campaign includes television commercials, press and poster advertising, digital, retail, direct marketing and PR activity.
It is designed to promote the New Generation Festival at the French park for a year from April 2, celebrating characters from Toy Story, Finding Nemo,Ratatouille, Cars as well as Princess Tiana from new film, Princess and the Frog.
Each of the TV commercials will focus on a different character.
“The New Generation Festival is a one year celebration of the latest Disney characters and stories taking centre stage at Disneyland Paris in 2010 – so it was important that any marketing activity really focused on the excitement and magic these characters bring to the Park,” said communications vice president Francois Banon.
“The new advertising campaign really delivers this – from the character ‘landings’ in the television commercials right through to the billboards, this new campaign will excite and engage families across the UK.”
by Phil Davies
Phil Davies
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Dozens fall ill in P&O Cruises ship outbreak
Woman dies after getting ‘entangled’ in baggage carousel