Have a bit of fun at the expense of boring non-words and make sustainable tourism sustainable
The problem with academic-style weasel words is that they don’t add value but they do add stress.
All you need to do to play sustainable tourism buzz-word is to make your own list of 24+1 worthless buzz-words in 5 lines of 5. Shout ‘BINGO!" loudly when you tick off a diagonal or horizontal line – in a press release, webinar or business meeting
Happy playing
Here is my personal list of 25 buzzwords:
- LINE 1: Going forward/ web 2.0/ synergy/ time frame/ strategise
- LINE2: Low hanging fruit/heads up/knowledge transfer/think outside the box/ customer centric
- LINE3: Quality-driven/ emotional leakage/ FREE SQUARE/ empowerment/ change catalyst
- LINE4: Push the envelope/ responsible/ enablers/ knowledge brokering/ conscious/
- LINE5: Win-win/ (in our) DNA/ sexy/ footprint/ leverage
I’d love some more nominations. What’s the WORST word in sustainable tourism?
Valere Tjolle
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