PONANT has rolled out a new corporate campaign, ‘Nature Is Our Guide’.
The campaign positions the cruise line as a custodian of responsible tourism
It says this is the core value that guides the company’s operations and philosophy.
‘Nature Is Our Guide’ brings a strong focus on corporate social responsibility.
It embodies four main actors: Captain, Naturalist Guide, Scientist and Passenger.
The campaign was developed by FRED & FARID Los Angeles.
To accompany the campaign, it has released a brand film.
It showcases destinations and unique experiences offered to passengers, while showing the commitment to more responsible tourism.
Hervé Gastinel, CEO of PONANT: “This is a commitment to a more sustainable and responsible tourism as being core values that guide everything we do.”
“We believe travel can transform individuals and communities. It is our responsibility to ensure this is positive.”
