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Poor show for big brands in Tripadvisor hotel awards
Big brand hotels are noticeably missing from Tripadvisor’s latest Travellers’ Choice Hotel Awards.
Instead, small and independently-owned hotels dominated the top 25 list, which was won by Rudding Park Hotel in Harrogate for the third year running.
"These awards celebrate the stars of the British hotel industry, yet global brands are conspicuously missing from the top 25 list this year," said Emma O’Boyle, TripAdvisor spokeswoman.
For the second consecutive year, London hotels are also missing from the top 25, chosen by TripAdvisor readers.’
"With the countdown on to the 2012 Olympics and only 18 months to go, it’s likely London’s hospitality industry will be working hard to make sure London performs as a world-class tourism destination next year."
O’Boyle added: "British B&Bs have performed extraordinarily well, but in terms of value there is still work to be done to convince tourists that British hotels offer good value for money."
Not a single British hotel made it into this year’s European ‘Bargain Hotels’ list, which was dominated by Eastern European hotels.
To see the full list, go to http://www.tripadvisor.co.uk/TravelersChoice
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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