Prague remains one of Europe’s top tourism destinations for both leisure and MICE, and it is no surprise that many Prague exhibitors are returning to ITB Berlin.
One of the pillars of the Czech capital’s tourism strategy is to position Prague as a high-value destination while respecting the quality of life of local residents. This approach is particularly evident in the city’s MICE industry.
In 2025, the Czech capital welcomed approximately 8.3 million visitors, while more than 5,000 MICE events attracted roughly 810,000 delegates. Prague maintained its strong standing among the world’s leading congress destinations.
Prague offers modern facilities and infrastructure equipped with state-of-the-art technology for MICE organizers. The city also excels in providing an exceptional range of prestigious historic venues. For meeting planners, Prague is a compact destination where historic prestige and contemporary facilities coexist within short distances.
This balance is illustrated by high-end MICE programs linking iconic cultural venues with new-generation hotels, or combining baroque splendor, Art Nouveau elegance, and contemporary minimalist architecture.
Back to 1900 at the Municipal House
One of the city’s most prestigious event venues is the Municipal House Prague. This Art Nouveau masterpiece in the historic center opened in 1912 and remains one of Prague’s premier settings for gala evenings and conferences. The monumental Smetana Hall regularly hosts concerts and formal events, offering organizers a venue that combines architectural elegance, fine dining in grand surroundings, and modern technical capabilities. For international associations and corporate meetings, the Municipal House represents Prague’s ability to deliver memorable experiences in a historic environment.
Some of the most prestigious artists of the period contributed to the building’s artistic heritage, including Alphonse Mucha, the most famous figure of Czech Art Nouveau. Near the Municipal House, the Mucha Museum Prague offers an intimate introduction to the acclaimed Czech painter. Private visits and guided tours led by the artist’s descendants allow delegates to experience the cultural roots of the city while discovering this major figure in world art. The Prague Convention Bureau is the ideal partner for organizing such special events and creating meaningful and authentic experiences for MICE participants.
Noble prestige at the Lobkowicz Palace
Another exceptional venue is the Lobkowicz Palace, located within Prague Castle. The historic palace, once again owned by the Lobkowicz family, offers panoramic views over the city from its private terrace and houses one of Central Europe’s most important private art collections. It provides an exceptional baroque setting for exclusive receptions and small corporate events, demonstrating Prague’s ability to combine aristocratic tradition with modern hospitality standards.
While historic venues remain a cornerstone of Prague’s MICE appeal, the city is also investing heavily in future-oriented infrastructure. A major project is the reconstruction of the Prague Exhibition Grounds, one of the Czech capital’s most important fair and convention facilities. Originally opened in 1891, the complex is undergoing extensive modernization, including renovated pavilions, upgraded technical facilities, and improved public spaces.
At the heart of this transformation is the restoration of the Industrial Palace Prague opened in 1891. Once reopened in late 2026 or early 2027, the historic exhibition hall will offer state-of-the-art facilities for international fairs and conventions while preserving its architectural character. The venue will accommodate more than 6,500 delegates, and together with modernized pavilions and expanded outdoor areas, the Exhibition Grounds will significantly strengthen Prague’s capacity to host major international events.
Additional projects are being finalized to provide Prague with modern transportation infrastructure. The airport will be connected to the city center by rail by around 2030, while Masaryk Railway Station is being renovated and expanded. A brand-new multimodal transport hub is also planned at Praha-Smíchov railway station, facilitating transfers between rail services and other forms of public transportation.
Prague at ITB Berlin, Hall 11.2 -104
