Qatar Airways and Tourism Western Australia have launched a major marketing campaign aimed at the travel trade to promote the airline’s new daily flights from the UK to Perth.
They hope the campaign will establish Western Australia as a ‘must visit’ destination.
It will involve co-operative campaigns with trade partners, familiarisation trips, digital advertising and media partnerships.
The new service starts from December 1, from London Heathrow and Manchester via Doha, and takes just over 19 hours.
