Real tourism is coming

Never, it appears, have there been so many opportunities for so many people as in today’s $6trillion plus global tourism industry – and this latest report from TotemTourism aims both to highlight these opportunities and to make it possible to take advantage of them.

Said Valere Tjolle, report publisher " This latest report is small and succinct but it packs a punch high above its weight. That is due to the massive research, thoughtful interviewing and web-links in the report. The reader will certainly get an undiluted taste of the industry today and tomorrow and relate to opportunities that are available now. The key word is diverse"

"Nowadays it’s often forgotten that we are in a business that is fun, empowering, worthwhile, and it’s full of fascinating opportunities, fascinating people and fabulously fulfilling, life-changing experiences for everybody – tourists and hosts alike! It’s just a question of identifying these opportunities and taking advantage of them – that’s what this report is all about – helping you to do so!"

The latest multimedia sustainable tourism report "Sustainable Tourism in a Nutshell – Real Tourism is Coming" is out today

It includes:

• What is sustainable tourism and how can YOU benefit
•   Why is it a simply superb way to travel?Where do you find it?
•   Who is involved in delivering it?
•   When did it start – what is the story of the movement?
•   What you can do to reap the rewards
•   Guide to how the travel and tourism industry works now and how sustainable tourism fits in
•   Comprehensive guide to 81 of the major players in global sustainable tourism
•   22 great sustainable tourism ideas, practises, destinations, operators
•   Licence to distribute throughout your supply chain, employees, students and clients.

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It is edited by Valere Tjolle and Jasmine Venditti and supported by ABTA – The Travel Association, ITB Berlin, Discover Ltd., Club Med, Innovation Norway, Thomas Cook Ltd., FourBGB, Cape Town Tourism, Bord Failte, Royal Caribbean Cruise Lines, Green Tourism Business Scheme, MCI Business School Innsbruck, Considerate Hoteliers Association, Amstel Botel

Previous users include: Ecole Hoteliere de Lausanne, Rezidor Hotel Group, Northern Ireland Tourist Board, University of Brighton, Tourism Ireland, The Nature Conservancy, Cleaner Climate, Virgin Group, Micato Safaris, Hilton Hotels Corp, Visit Britain, Canada Tourism, Tourism Innovation Group, Dublin Institute of Technology, Sabre Holdings, EplerWood Consultancy, Nichols Tourism Group, The Adventure Company, Exclusively Canada, University of Wales, University of Guelph, Sustainable Side of the Street, IFC, Discover Ltd, Griffith University, Australia, Yukon Tourist Board, Ipswich College, Prince of Wales International Business Leaders Forum, The Tourism Company, Citizen Development Corps, University of Hertfordshire, Disney Corp, Anglia Ruskin University, Kidderminster College, Olive Green Group, Six Senses Group, and many, many more.