US budget hotel group Red Roof has announced its entry in Asia with plans to launch several new build hotels throughout Thailand.
Red Roof has partnered with Bangkok-based Paragon Hotels to roll out Red Roof branded properties in ‘all major tourist locations.’
The first will break ground in 2016 with an unspecified number of new build hotels scheduled to open between 2017 and 2020.
"Red Roof is quality at a comfortable price and that’s exactly what the Thai travel market needed," said Rajinder S. Sidhu of Paragon Hotels.
"We see Red Roof as a global brand that’s expanding rapidly, not just the best US brand, and we knew this was the right time to bring Red Roof’s value and quality to the market."
"With the first series of locations strategically selected by Paragon Hotels expected to roll out throughout Thailand, Red Roof will have immediate brand density and exposure across the country," said Phil Hugh, Red Roof chief development officer.
"This is one of the most aggressive implementations of Red Roofs we’ve ever attempted and we partnered with Paragon Hotels because we were more than confident that they could undertake this venture."
Red Roof has a portfolio of about 400 hotels in the US and recently announced its first international expansion plans with deals for up to 80 properties in Brazil and Canada.
