Economy hotel chain Red Roof is heading north to Canada with ambitious expansion plans for up to 40 new hotels.
The company has inked a 20-year franchise agreement with Nova Scotia based Pacrim Hospitality Services and a group of Chinese investors with the first four properties expected to open in 2016.
Most of the properties will be the Red Roof Plus brand which focuses on the business market.
"This agreement signals Red Roof’s strong growth internationally and the demand for our upscale economy product," said Red Roof president Andrew Alexander.
"The key to our success is our ability to find partners with deep local knowledge."
Red Roof Inns’ entry into Canada is part the company’s long term strategy to grow its portfolio overseas, following a similar anouncement last year to develop 40 new and rebranded hotels in Brazil.
"This is a natural fit for Red Roof and especially the Canadian consumer, who is eager for more choices and low costs, paired with comfortable, amenity-filled rooms," said Glenn Squires, CEO of Pacrim Hospitality, who is also chairman of the Tourism Industry Association of Nova Scotia.
